Description

The ad gives the sense that the brand is foreign with French words and an Italian name transposed on the bottom and Arabic at the top. The company was in fact Egyptian and formed in the 1920's in Alexandria. The Italian name probably means the owner came from Alexandria's Italian community. The company was thriving well into the 1940's, but following the Egyptianization law that required a certain number of native Egyptians at companies and nationalization of industries in the 1950’s it may have become state-run and either closed or given a new name.