Description

One of the few–if not the only–public advertisement for alcohol in Egypt. Stella is Egypt’s most well-known beer, not to be confused with the Stella of Holland. It was formerly owned by the state-run Al-Ahram beverages, which was bought out by Heineken in the 2000’s. The ad is above a mosque, ironically, but situated downtown where the vast majority of bars–albeit rundown–in Cairo are located. The street of its locations, Mansour, was once traversed by Cairo’s elite, who would have attended the now-closed theater next to the ad.